The Blog Win-Win Factor: Information Longevity

Permalink means permanent connection to a content. This simple concept hides one of the strength points of any blog: information longevity, that is to say the period of time a information keep on being relevant and updated.

Everlasting blogs, a longevous blog

How much time net surfers will search for informations related to the argument of your post? The answer gives you an idea of your post longevity. Bloggers are ever and ever eager to post news in preview in order to catch any possible visitor. But they will have a very limited contents longevity, as they will run researches only for a short period of time.

As much a blog information longevity level is high, so much the effort to keep its level so is low.

Examples

Let’s consider some Ikaro posts.

Here you have an example of scarce longevity posts:

• Venice, internet free TV by Skype and KaZa (italian)
  

It was written when Skype creators diffused news about P2P TV. It has such a short longevity because:

• In the meanwhile its name changed (now it is Joost)
• It doesn’t give any additional information about the product (it hasn’t come out yet)

In few words, this post won’t be interesting in a short while.

Reviews about programs, products and online services are always good contacts sources as names will always be research object and other blogs references. In my opinion some really everlasting contents should be a blog base. Current and up-to-date subjects, are always object of interest and research.

So, subject widening or press agencies?

As usual, the best solution should be middle way. Think about our blog as if it was a castle, as we need a solid structure - that is to say a good quantity of everlasting information - where we can put capitals, windows, lapis lazuli. In other words whatever decoration we like, easy and simple.