Ballmer Emphasizes RSS Importance

At Microsoft's seventh annual MSN Strategic Account Summit, Ballmer offered remarks during his "Digital Marketing Outlook: The Future Is Now" speech to attendees. The CEO hit on a variety of topics during his talk, from gaming to communication to interactivity.

He did take a couple of minutes to talk about the Internet, and Microsoft's technologies related to RSS feeds. While feedreading has been more embraced by those who work and use technology very frequently in their lives, Microsoft should be the engine to drive RSS to greater adoption.

"I think for a lot of you RSS feeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages," Ballmer said to the advertising, marketing, and media professionals in attendance.

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